Born to two Italian opera singers, Floria was named after the diva of Puccini’s Tosca. Her creative life, bearing the stamp of these roots, began when she attended The Ontario College of Art in Toronto as a student of painting and photography before focusing on a career in filmmaking.

Floria’s multi-disciplinary work incorporates painterly aesthetics, hyper-surrealism and images exploring the space where the physical and psychological intersect. Her decades-long international influence and success, in both commercial and creative endeavors, can be seen in flawlessly executed worlds in music video, photography, film and advertising.

Floria’s audacious music-video imagery and trademark style have made her one of the most acclaimed directors in the genre’s history with videos for artists like Rihanna, Bjork, David Bowie, The White Stripes, and Christian Aguilera. Most recently, Floria’s video for Sam Smith featuring Kim Petras, “Unholy,” earned five nominations at the MTV VMAs including Best Direction and Video of the Year. It won “Video for Good” at the MTV EMAs and Video of the Year at the Juno Awards and the New York International Fashion Film Festival. Previously, Floria’s video for Justin Timberlake’s “Mirrors,” won the MTV VMA Video of the Year as did her video for Sigur Ros, “Untitled,” at the MTV EMAs.

Spectacle, the first museum exhibition to celebrate the art and history of the music video, showcased Floria’s enormous influence. Her videos for David Bowie, “Little Wonder” and “Dead Man Walking,” have earned permanent spots in New York’s Museum of Modern Art. In 2023, Floria was awarded at CAMERIMAGE for Directing Achievements in the Field of Music Videos.

In features, Floria wrote and directed the critically-acclaimed, cult favorite, The Runaways, starring Kristen Stewart and Dakota Fanning. She directed The Turning, the supernatural horror feature starring Mackenzie Davis, Finn Wolfhard and Brooklynn Prince, produced by Steven Spielberg’s Amblin. Floria’s television work includes directing episodes of The Handmaid’s Tale for Hulu and American Gods for Starz.

In her still photography work, Floria has 3 published monographs, Redemption, Immune, and her latest, Eat the Sun, featuring Hollywood and music luminaries including Nicole Kidman, Tilda Swinton, Daniel Kaluuya and Saoirse Ronan. Her photographs have been included in group exhibitions internationally with Cindy Sherman, Rebecca Horn, Vanessa Beecroft, Tony Oursler, Donald Lipski, Francesco Clemente, and Joel-Peter Witkin.

In advertising, Floria has worked with such brands as Ferrari, Bulgari, Mugler, Meta, Equinox and Samsung. With Gucci, Floria has enjoyed multiple collaborations including “Gucci Bloom,” featuring Florence Welch, Anjelica Houston and Jodie Turner-Smith and “Aria”, a special co-direct project with Creative Director Alessandro Michele for the Centenary of the house. For The New York Times Magazine, Floria photographed and directed a series of shorts for the issue “Great Performers: Horror Show,” featuring 2017’s best actors including Nicole Kidman, Daniel Kaluuya and Timothée Chalamet. The series won a Gold and Silver Cube at the Art Directors Club (ADC) 97th Annual Awards and Gold at the Annual Society of Publication Designers (SPD) Awards.