Based between Paris and New York, Julie Réali brings a radically fresh lens to commercial filmmaking, one that bridges generative tools and systems thinking with deeply human storytelling.

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Her work moves fluidly between branded, fashion, music, and experiential work, driven by a central question: What is it to be human, now and next?

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Working across live-action, AI, CGI, and immersive formats, Julie belongs to a new generation of directors reframing the creative process. For her, emerging technologies are a new way to ask, “What moves us? What haunts us? What remembers us?" But, it’s authorship, the choices we make, the places you slow down, the signature that says this could only have come from here, that give us our competitive edge.

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Julie’s brand collaborations include Lululemon, Balenciaga, Macy’s, TikTok, and Foot Locker. In 2024, she was a creator of Bloom, an immersive botanical experience at Rockefeller Center merging 3D art, generative AI, spatial design, and performance. For her unforgettable music video, “The Big Ship,” (an experimental cover of Brian Eno), she blended AI image generation, 3D morphing, and Unreal Engine particle systems to explore the subjectivity of how we experience music.

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Before directing full-time, Julie led global ad strategy at Dailymotion, building a real-time bidding marketplace and developing a rare fluency across technology and storytelling. 

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In 2019, she co-founded Space Cowboys, a global hub for diverse creatives pioneering CGI and AI workflows across production and post.